A pitoresquely seaside town, with a long and rich past, has settled underneath the steep slopes of mt Učka at the Bay of Kvarner.An exeptional geographic position beetween sea and the mountains is giving Lovran this specific mild climate with so many sunny days, gentle winters and pleasant summers.Lovran is named after laurel (Laurus nobilis) which here grows in abundance, just as many other mediteranian vegetations.

Lovran is one of the few touristic destinations, who have not lost their authenthicy and identity. All touristic contents are adjusted to it ,so in spite of many hotels and capacities, Lovran remains in visitors memory as a town with abundant historical heritage and beautiful nature. A longstanding orientation to tourism resulted with rich cultural and entertainment life during all seasons,which guarantee a dinamic and active holiday.

The written history reaches 7th c.,when it's called Lauriana, but according to a legend, town is five hundred years older. According to one, Lovran was created when the Roman patrician and statesman Marcus Agripa, in the 1st c.AD, built his summer residence on the site of today's Lovran town. In a early middle age, the city assumes its caracteristic littoral architecture. It become surrounded by defending walls and towers, with three guarded gates for the entrance. Inside the walls are caracteristic paved narrow streets and close together,mostly two-storied houses. St George's Square ( St George being the patron saint of the town), was the main square in the city and the centre of public religious and cultural life. At the square are parish church built in Romanesque style in 12th c., the main towns tower which became the city symbol, and an edifice which served as the seat of the medieval town government in opposite to St. George`s Church.

In 19tf c. Lovran started to develop as touristic centre,and at the turn of century it expiriences real expansion as that. Less tradiotional boats were used in trading and Lovran was more and more distinguished by as a health and touristic resort. in 1878. the Istrian parliament in Poreč proclaimed it a Kurort, or cure town. Soon, more than 12 km coastal promenade «lungomare» was constructed, connecting to Opatija and Volosko. During 20th c. Lovran continues its boom as a health and touristic destination. The distance from our largest sea port Rijeka is 19 km, the railway station in Matulji 14 km and from the airport in Pula, 80 km.

Lovran is positioned in specific mikroclimate area defined by mountains and the sea at the same time. 1396 m high Mt. Učka, whose slopes reaches the very coast,is very rich in diverse kinds of vegetation. It is a protected area-natures park. Located by the sea with very high island of Cres close, are the other factor for this specific climate with more than average number of sunny days and relative low annual rainfalls.

Caracteristic winds for this area are bora, which blows from the north east, bringing clear and dry weather, the south wind, the sirocco, brings rainy and humid weather, and in summer the maestral from off the water brings a freshness that mitigates the humidity and heat